The Power of Habit - Why we do what we do and how to change (Charles Duhigg)

4.13 on Goodreads - Non Fiction, Self Help, Psychology, Business

Over 1 million copies sold.

In the Power of Habit, award-winning journalist Charles Duhigg takes us into the thrilling and surprising world of the scientifi study of habits.

He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories  where neuroscientists explore how habits works and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.

The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. By harnessing the new science, we can transform our businesses, our communities, and our lives.